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Sell More Books Using Instagram, TikTok, and Facebook… Here’s How
- tsummers46
- 7 days ago
- 5 min read
Imagine Waking Up to a “Cha-Ching!” Notification…
…and realizing someone just bought your book while you were still dreaming.
No bookstore. No publisher. No middleman.
Just you, your story, and a reader who found it, right on your Instagram or TikTok.
Sounds like magic?
It’s not. It’s called direct-to-reader selling, and your social media is the front door to your very own online bookstore.
And guess what?
Many indie and traditionally published authors have done it, turning books into bestsellers, fan favorites, and even movies.
Want inspiration? Check out our previous blog highlighting the books that went from social media buzz to bestseller lists and film deals.
Now let me show you how to open that door and start selling your book like it’s second nature.
Step 1: Think of Your Social Media as a Bookstore Window
Your Instagram or TikTok is like a store window.
You want people to stop and say: “That book looks cool!”
Here’s how to do it:
Post bright, clear photos
Example: Hold your book by a window with a smile
Share fun or touching quotes
Example: “She didn’t believe in magic… until she found the letter.”
Talk about what’s inside what they'll feel, learn, or love
Tip: Add text and colors to your quote with a cool background
Pro Tip: Use Free Tools Like Canva
Canva is a free app/website that helps you make your posts look awesome. You can use it to:
Make pretty quotes
Add fun colors and fonts
Design cool book promos
Just go to Canva.com and try it. It’s super easy, even if you’re not a designer!
Remember:
People on social media scroll fast. If you want them to stop and care about your book, you need to:
· Show it off clearly
· Say something interesting
· Make it look fun and easy to read
Your book is amazing. So let people SEE why!
Step 2: Make It Easy to Buy (One Click!)
Don’t make readers search like it’s a treasure hunt. Make buying your book super simple!
Put a link in your bio
Use Linktree, Stan Store, or Beacons to share all your links in one spot
Add the book link to stories or posts
Example: “Tap here to grab your copy!”
Use clear buttons
Say: “Get the Book” or “Shop Now” not “More Info”
Pro tip:
If you're using Shopify, Payhip, Gumroad, or even a personal website, make sure your store works well on phones. Most people will click from mobile!
Remember:
The easier it is to buy, the more likely people will do it… right now!
Step 3: Turn Posts Into Book Displays
Your page is your bookshop.
Now that it is open, show off your books in eye-catching ways!
Try these fun post ideas:
Flip-through videos
Example: Show the cover, pages, and a favorite line
“Why I wrote this” moments
Share the heart of the book, a brief story of what inspired it.
Mini trailers or skits
Use Reels or TikToks to act out a scene or build excitement
Reader love
Post nice reviews, fan messages, or happy reader photos
It’s like being the friendly shop owner saying, “Here’s what’s new today!”
Pro tip:
Think of each post like a window display.
Change it up, keep it fresh, and always highlight what makes your book special.
Remember:
People follow people not just products.
Let your personality and passion shine so readers feel connected to you and your book!
Step 4: Talk to Your Readers Like Friends
Don’t just sell. Connect. People buy from authors they feel close to!
Ask exciting questions
“Who else stays up late reading?”
“Paperback or hardcover… what’s your favorite?”
Go live
Read a chapter, answer questions, or just hang out with your readers
Reply to comments with a smile (or a GIF!)
Even a simple emoji, GIF, or “Thank you!” goes a long way.
When people feel seen and heard, they’re more likely to buy and come back.
Pro Tip:
Treat social media like a conversation, not a commercial.
The more you show up as you, the more readers will trust and support you.
Remember:
Connection builds loyalty.
The more real you are, the more readers will keep coming back not just for your books, but for you.
Step 5: Add Bonuses or Fun Extras
Give your followers a reason to buy from you directly:
Signed copies
Exclusive bookmarks
Behind-the-scenes sneak peeks
Bonus downloads (like a chapter or playlist)
Small extras make a big impact.
Even a handwritten thank-you note can turn a buyer into a superfan.
These little touches make your online store feel personal, like they’re getting something no one else has.
Step 6: Repeat and Have Fun
You don’t need to be pushy. Just show up regularly.
Do this:
Post 2–4 times a week about your book
Mix fun, personal, and “buy now” content
Celebrate every sale, every reader, every review
Pro tip:
Consistency > Perfection.
You don’t need to go viral, just stay visible.
Remember:
This is your little bookshop on the internet.
Show your passion, stay consistent, and enjoy the ride
Bonus: Tools That Make It Easier
Here are some free (or low-cost) tools that help:
Purpose | Tool Ideas |
Link in bio | |
Book selling | |
Design posts | |
Scheduling content | |
Email signups |
In a Nutshell...
Your social media is more than just posts. It’s a mini bookstore
Show off your book, share your story, and make it easy to buy
Talk to readers like friends, give them bonuses, and have fun with it
You don’t need a giant following to sell books. You just need the right setup, the right vibe, and the right story (which you already have).
Now, you’ve got the roadmap.
Social media isn’t just about going viral. It’s about showing up, connecting with readers, and building your very own bookstore online. With the right tools, clear messaging, and a little creativity, you can turn your followers into buyers and your book into a bestseller.
No gatekeepers. No waiting. Just you, your book, and a world of readers waiting to discover it.
Ready to turn followers into readers?
Start today. Your book deserves the spotlight, and you already have the tools.
Feeling stuck?
Our marketing experts and social media publicists are here to help you set up your platform and create content that sells.
Let’s turn your story into a success.
You’ve got this and we’ve got your back.
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