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Building an Author Email List: A Comprehensive Guide



An author's email list is a powerful tool for connecting with readers, marketing your work, and building a loyal following. But creating and managing an effective email list requires strategy, creativity, and a focus on providing value to subscribers. Here's a step-by-step guide to help you build a successful author email list.


Choose a Mailing List Provider: Select a mailing list service provider that fits your needs. Options include MailerLite, ConvertKit, Flodesk, Active Campaign, and ConstantContact. Each has its advantages and drawbacks, so do your research to find the best fit for you. MailerLite is recommended for beginners due to its ease of use.


Create an Author Website: An author website serves as the hub for your online presence. This is where potential readers can learn about your work and sign up for your email list. Include a prominently displayed email sign-up box on your website to encourage visitors to join your mailing list.


Offer a Reader Magnet: Give potential subscribers an incentive to sign up for your list by offering a "reader magnet." This can be a free book, short story, novella, deleted chapter, or practical guide related to your writing. Reader magnets should be valuable, relevant, and appealing to your target audience.


Check out Atticus Publishing's previous blog to have more ideas on offering a Reader Magnet. Click Here!


Use Giveaways: Host giveaways to attract readers interested in your genre. Offer books similar to your work or other prizes that would appeal to your audience. This can generate excitement and boost sign-ups. However, be prepared to clean up your list afterward, as some subscribers may only be interested in freebies.


Welcome Subscribers: Set up a welcome automation, an automatic series of emails sent to new subscribers. The first email should thank them for signing up, deliver any promised reader magnets, and outline what they can expect from your newsletter. Consider segmenting your list based on subscriber origin (e.g., giveaways, direct sign-ups, website traffic) to send targeted messages to different groups.


Engage Your Subscribers: Keep your subscribers engaged by providing valuable content and communicating regularly. Ask questions, reply to emails, and share updates about your writing journey. Be genuine and let your personality shine through. Consider a newsletter schedule of no more than twice a week and no less than once a month.


Build Hype: As you approach your book launch, use your email list to build anticipation. Share updates, reveal the book cover, and provide sneak peeks of your book. Keep your emails concise, respectful of your readers' time, and focused on offering value.


Building an author email list is a long-term investment in your writing career. It provides a direct line of communication with readers, allowing you to share updates, market your work, and foster a sense of community among your readers. By creating a thoughtful, value-driven email strategy, you'll cultivate an engaged and loyal following that supports your writing journey.


Remember, an email list is just one part of your book marketing strategy. There are many moving parts that you need to consider. There are many online courses or free guides on Youtube to learn more about this.


If you want to execute these ideas with ease, feel free to schedule a phone call with our team and our dedicated book marketing advisor will assist you.




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