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Here’s to Podcasting

So it's been a while since you published your book.

You've been telling your family and friends about it, promoting your book everywhere you go, and religiously posting on social media.

After all that hard work, you probably think that's enough to reach your readers or make them aware of your book's existence.


I'm sorry to burst your bubble, but I'm here to tell you that you have not even scratched the surface!

In this fast-paced world, many find it hard to reach their target market. This is why many authors have included podcasting in their marketing plans to promote their books.

Podcasting is an excellent way for authors to connect with their fans while reaching new readers.

In today's read, we will walk you through the benefits of podcasting so you can stay ahead of the game!

#1 Good time to get up close and personal

Reading an author's bio is simply not enough for readers to know you. Through podcasting, your readers will get to know you on a more personal level which can help build a strong fan base. Take the chance and talk more about your book – what inspired you to write it, the message behind it, or key takeaways you want readers to be aware of. You can also take this opportunity to clarify or expound certain messages from your book.

#2 Promote your new or other works

If you're an author writing a trilogy or planning a book launch, this is the perfect time to tease them about your exciting plans. Podcasting is an excellent way to promote book releases, events, and other works such as vlogs, upcoming guestings, and blog posts.

#3 Establish yourself as a subject matter expert

If there's one thing podcast listeners love, it's learning new things. Podcasting allows you to share your expertise and insights on various topics and will help you gain respect in that particular field or industry.

#4 Accessibility

Not everyone has the time to read a book. But the good thing with podcasts is that they are easy to access! Your readers can easily whip out their smartphones or tablets during your podcast guesting and listen to you anytime, anywhere! Moreover, if they like the episode, they can simply share it on social media, increasing your visibility.

#5 Form of Passive Marketing

Podcast episodes are made available online and saved to a Cloud, which means they will stay there for as long as the internet is around. Many podcast guests who were on a show years ago are still amazed at how they still get leads – old and new!

And as long your episode is around, you can still get traffic.

#6 Builds Credibility

The more you appear as a podcast guest, the more visible you become. The more visible you are, the more credible you become. You can then create more traffic by adding your podcast episodes to your website and social media accounts. Establish your credibility and watch your street cred catapult!

Now that you know the benefits, you're probably itching to book that show.


Before reaching out to these shows, you must choose the right one.

Choosing the Right Show

If you're an author writing a self-help book, it wouldn't make sense to go on a podcast for sci-fi fans.

To make the most out of being a podcast guest, here are some tips to help you on your podcast journey.

#1 Do Your Research

Research the podcast show and the host to ensure the podcast is played for its intended audience.

#2 Offer Value

Ask yourself, "What value could I offer to the listeners?"

Engage your audience by sharing anecdotes, insights, and tips related to your book's theme. Be prepared to answer questions about your book. Practice your answers so that they're brief and concise. Make sure to make a good impression! Check out Be TV and Radio Interview Ready to increase your chances of nailing that podcast guesting.

With a surfeit of podcast shows today, it is best to take advantage of them to increase your visibility and reach as many readers as possible. After all, there's no such thing as too much when it comes to podcasting. We at Atticus Publishing believe that podcasting is an essential marketing tool that authors need to add to their program to win at marketing!

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